Tout est Possible.

Victor Lustig. Paris, 1925


This project takes as its starting point the figure of Victor Lustig, the con artist who, in 1925, in Paris, famously “sold” the Eiffel Tower. Through archival photographs, manipulated documents and reconstructed scenes, the series creates a hybrid narrative between history and fiction, questioning the fragility of truth in images and the power of visual storytelling to make the improbable believable.

The work has been shown at Revela’T, H2O Gallery and Photographic Social Vision, and is now taking shape as a photobook in collaboration with Ediciones Posibles, to be published at the end of 2025, marking the centenary of this story born in Paris.

Black and white photo of a leafless tree against an overcast sky.
Black and white photo of the Eiffel Tower shrouded in fog and clouds.
Black and white photograph of a city street with tall, historic buildings on either side and a cloudy sky overhead.
Silhouette of a man in a tuxedo and glasses reflected on a glass surface, with the Eiffel Tower in the background.
Black and white photo of person wearing heeled ankle boots standing on a sidewalk.
Stacked round tables with ornate pedestal bases in an antique room with wooden furniture and patterned tile floors.
Black and white double exposure photo of a person and the Eiffel Tower against a cloudy sky.
A black and white photograph of a man with a pipe in his mouth, dressed in a suit and polka dot tie, standing outdoors with a brick or stone structure in the background.
Empty restaurant with set tables, glasses, and cutlery, and waiters in the background
A black and white photo of the moon in a phase between full and new, with part of a sign reading 'METRO' visible at the bottom left corner.
A person with tattoos, in a dark environment, appears to be in a contemplative pose with their face resting on their hand.
Black and white photograph of a cityscape featuring ornate rooftops and statues, with a distant skyline in the background.
Black and white photo of the Eiffel Tower partially obscured by fog, with bare trees in the foreground.
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Pues ha sucedido algo. Voy al Café de la Paix y leo el periódico.
Monsieur Chautemps ha escrito en L’Écho de Paris que mantener la torre Eiffel cuesta 450.000 francos anuales a los franceses, y que con esta cantidad se podrían construir dos escuelas comunales completas con mobiliario incluido, o quince kilómetros de vía férrea secundaria. Parece que la torrecita se ha convertido en un verdadero engorro… Bien. A ver. Pausa. Un asomo refulgente de idea genial acaba de apoderarse de mí. Una calada. Un sorbito de café. Contemplo el muslo redondeado de aquella muchachita… Cómo se mueve… Cómo se aleja… Pienso… ¡Ah, lo tengo! ¡Vender la torre Eiffel!

“Tout est possible”. Victor Lustig, Paris 1925